Skip to content
3xrep

Sales Strategy Library

A buyer problem. A decision to make. A next move grounded in evidence.

Explore fictional software and cybersecurity deals with several stakeholders. See how new evidence changes the strategy, then bring the approach to your own deal.

Prepare the discovery conversation

Choose questions that establish the problem, its impact and the buyer’s next validation.

Sales discovery questions: from a buyer problem to a next step

Business software · Choose B2B discovery call questions for the evidence you are missing: the problem, measurable impact, buying authority and decision criteria.

Follow up with a useful next step

Reconnect a meeting, demo or unanswered proposal to the decision the buyer needs to make.

Sales follow-up email after no response: what to say next

Business software · Write a useful B2B follow-up after a meeting, demo or proposal. Use buyer evidence, ask one clear question and prepare for a reply or continued silence.

Understand what blocks the purchase

Clarify the objection before choosing an answer or discussing a concession.

How to respond to “it’s too expensive” in B2B sales

Business software · Clarify a price objection, verify the cost of the problem and distinguish value from a missing budget before discussing a concession.

Move the buying decision forward

Test support, reach the person who decides and agree the evidence an evaluation must produce.

How to get access to the economic buyer

Business software · Use a confirmed buyer problem to prepare an introduction, test buying authority and give the meeting a decision to make.

How to test your sales champion

Business software · Distinguish a friendly contact from internal support with a concrete action, evidence of influence and a clear limit on what you know.

How to turn a cybersecurity pilot into a buying decision

Cybersecurity · Agree the evidence a security evaluation must produce, identify who accepts it and separate technical success from supplier review and investment approval.

Start with the situation in front of you.

Every guide is useful without an account. The interactive examples show supported evidence, assumptions and unknowns. Possible buyer replies are hypotheses to prepare for, not predictions.

Want to understand the frameworks? Read about the methods behind 3xrep.